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Top Tips for Integrating ESG into Business Strategy in 2022

Updated: Aug 23, 2022

Research by: Ekjot Sodhi


Women posing at governance economic office
 

ESG


ESG stands for - Environment, social and governance. These three broad factors cover issues from climate change to employee health and safety to corruption and tax avoidance. Historically, ESG goals have had conflicting definitions, perspectives, and misconceptions. In recent years, ESG has been making more of a buzz in the corporate world, but the Covid 19 pandemic has accelerated this significantly.


The benefits behind the integration of an ESG framework is to evaluate risks relating to these issues before making any decisions to ensure that they do not have a negative impact on factors promoting global environmental and social improvements. This means investing responsibly to make the world safer e.g., by looking after the environment, making communities sustainable and promoting workplace equality.


These broad issues range from climate change or boardroom diversity to having controls to withstand the impact of changing weather patterns. Financial markets believe that companies with robust ESG strategies will perform better in the long-term in terms of financial goals and performance. This means that integration of ESG factors in strategic decision making is critical . Let us examine the three factors in detail.

Environmental aspects from esg investment
 

Environment


Environmental aspects of ESG account for issues relating to greenhouse gas emissions, reducing global carbon footprint, waste, pollution and the circular economy and it examines the strategies a business has in place, and has implemented internally and within their supply chain and ecosystems to tackle these. In essence, the activities undertaken by businesses should not damage natural resources or wildlife.


Figure 1


Annual CO2 emission from the burning of fossil fuless
 

Evidence

As the threat of climate change and depletion of resources intensifies, investors in businesses in these countries and globally will increasingly factor in sustainability investment decisions. Investment decisions regarding technology will need to consider how accurately it captures carbon emission data at source, measures impacts and drives the real-time analysis, reporting for the achievement of corporate ESG goals.

Tip No 1. Environmental Drivers - The breadth of factors that businesses and countries globally must consider is vast. In addition to proactive environmental risk management and horizon scanning being integrated into strategic investment decisions, the environmental protocols, and policies to be implemented and governed to positively impact environmental factors include but are not limited to the following:

  1. Greenhouse gas emissions

  2. Biodiversity

  3. Waste production and management

  4. Water usage and management

  5. Energy consumption

  6. Building, warehouse, and site efficiency

  7. Business travel

  8. Freight travel

  9. Paper usage

  10. Food and catering

  11. Fuel consumption and readiness for the post-fossil fuel era.

  12. Electricity consumption

  13. Gas consumption

  14. Plant and equipment efficiency

  15. Recycling

  16. Decarbonisation & carbon neutrality

  17. Circularity strategy

  18. Raw materials and goods

  19. Air travel

  20. Environmental risk management and horizon scanning



 

Social


Social elements include the human capital that a country, company, or business must consider. This includes having an inclusive employee culture, small businesses given fair and equal opportunities e.g., having a diverse workforce, promoting employee health, safety, and mental wellbeing, and providing adequate training and remuneration. Social sustainability is about managing the business impact on people.

The first of the six UN Global Compact principles focus on this social dimension of corporate sustainability, of which human rights is a key cornerstone. Businesses must undertake due diligence to safeguard human rights while undertaking their activities e.g., creating decent jobs, goods, and services to meet basic needs, have more inclusive value chains making decisions to promote social sustainability.


The 10 principles of the United Nations Global Compact, Esg important in business
 

This encompasses the external workforce like supply chain and the ecosystem e.g., company relationships, reputation with suppliers, institutions, safeguarding communities where the company does business, corporate social responsibility, community impact, fair trade, and no child labor. These are vital to internal or external stakeholders e.g., today’s workforce millennials, generation Z and ethical investors.

Evidence

There is well-documented evidence that inclusive teams are more productive. Businesses must improve equity at all levels in workplace decisions. This starts from the top as leadership culture and top management in the workplace dictate this overall tone. One way for leaders to drive this forward is by including these people KPIs in contract awards, performance appraisals and performance-related bonuses.

Tip No 2. Social Drivers - The breadth of factors that businesses must consider is extensive. There is a need for proactive policies to govern decisions being made that could have a negative social impact on communities throughout a business supply chain and business ecosystem. The protocols and controls to be governed for social sustainability issues include but are not limited to those listed below:

  1. Community impact

  2. Human rights

  3. Sustainable jobs

  4. Employee demographic

  5. Female board representation

  6. Minority representation

  7. BAME representation

  8. SME representation

  9. Supply chain relationships

  10. Fairtrade

  11. Child labour

  12. Fair payment & minimum wage

  13. Health safety and wellbeing

  14. Corporate culture

  15. Supply chain resilience

  16. Continuous improvement

  17. Equality and inclusion

  18. Gender equality,

  19. Anti-discrimination

  20. Employee training and upskilling

Finance consultancy discussing ESG integration techniques
 

Governance

Governance factors are the internal system, controls, and protocols a company adopts to govern itself, supply chain, make strategic decisions, comply with the law, and protect external stakeholders. It entails a company governing with integrity. There must be compulsory and proper sets of rules and regulations, that highlight the transparency of the company to safeguard the rights of shareholders for the long term.

Esg sustainable funds flows in 2020
 

Finance teams have a huge role to play in governance and reporting on this for example through balanced scorecard reporting. A strategic planning framework that businesses should use to report on ESG goals. The success of a business is no longer purely about profitability and financial earnings. The strategic business planning process is governed by finance and is one way that finance can have a huge impact.

Evidence

In January 2021 Reuters reported that demand for investments in ESG funds soared in 2020, driving assets under management up 29% in the fourth quarter to nearly $1.7 trillion in the US. According to Statista, there has been a dramatic increase in the ESG investment on a global scale in the past few years - from 11.35 trillion U.S. dollars in 2012 to approximately 30.7 trillion U.S. dollars in 2018.

Mckinsey states that from their experience and research - ESG is linked to positive cash flow in five important ways:

  1. Facilitating growth

  2. Reducing costs

  3. Minimising legal interventions

  4. Increased employee productivity

  5. Optimised investment and capital expenditure.

They state that these five levers should form a checklist for ESG decision-making.

Tip No 3. Governance drivers - Policies, protocols and both qualitative and quantitative controls must be established and embedded within functions and operations. Controls at the conceptual, feasibility study and investment business case stages of decision-making should ensure alignment with ESG goals. The protocols and controls to be administered for governance include but are not limited to the following:

  1. Organisation control / legal structure

  2. Geographies - jurisdiction

  3. Industry/sector risk

  4. Information governance

  5. Employee protection

  6. Customer service

  7. Shareholder protection

  8. Ethical policies

  9. Anti-tax avoidance policies

  10. Anti-bribery & corruption

  11. Anti-money laundering

  12. Impact assessment and reporting

  13. ESG risk reporting

  14. Sustainable pension and investments

  15. External & internal audits

  16. Publicly reported emission data

  17. Benchmarking competitor data and analysis

  18. Freedom of information & whistle-blowing.

  19. Equality diversity & inclusion policy

  20. Corporate social responsibility


ESG integration


ESG integration entails integrating environmental, social and governance factors into business strategy. This is key to promoting sustainability in the investment decision-making process and vital for promoting ESG values and ethics to shareholders and stakeholders. ESG integration is the complete and systematic inclusion of ESG values in the investment analysis and decision process to promote ESG practices.

Finance can help by build trusted relationship, fostering transparency, collaboration, and equitable budgeting - by gender, race, disability etc. during decision making or by reporting on gender pay disparity, performance metrics, pension and investments, board level impact for buy-in competitor data and evidencing and driving the achievement of net zero carbon target by 2050.


Business esg benefits globally
 

Evidence


Finance teams can help by identifying targets and setting measurable KPIs that are actively reported and disclosing these as part of periodic regulatory reporting. This starts with integrating sustainable development goals - SDGs and ESG disclosure into corporate reporting. Key reporting principles are:

  1. Relevance appropriately reflecting carbon emissions for decision-making.

  2. Completeness - Accounting for and reporting GHG emission sources and disclosing any exclusions.

  3. Consistency - Using consistent methodologies for the meaningful comparison of emissions data.

  4. Transparency - Using factual, coherent audit trails, assumptions, references and calculations.

  5. Accuracy - quantification is systematically over/under reasonable assurance, integrity.

Tip No 4. ESG Integration Drivers - Although there are limitations such as incomplete and inaccurate data, meaning that finance practitioners must be cautious with ESG integration. Commercial, finance, procurement and multidisciplinary teams can help in reporting, carbon footprint calculation, comparing ESG performance scores and using benchmarking data between companies, industry, and sectors by using these protocols.

  1. Collecting cost data at source

  2. Materiality thresholds

  3. Data impact and relevance.

  4. Time tracking to identify trends.

  5. Assessing performance overtime

  6. Consistent application of accounting principles

  7. Identifying inventory boundaries

  8. Setting calculation methodologies

  9. Independent external verification

  10. Accurate accounting of emissions

  11. Direct consumption data monitoring.

  12. Standardised rules for estimating emissions.

  13. Asset age and usage

  14. Managing carbon risks

  15. Driving carbon reduction for net-zero carbon target by 2050.

  16. Mandatory public reporting

  17. Using and embedding ESG frameworks

  18. Utilising R&D tax breaks

  19. Utilising capital allowances

  20. New green deal grants and opportunities

 
Cost auditor analysing at cost consultant

How CFBL can help you?

For real-life case-based training on how your commercial, finance, procurement teams and your supply chain can embed ESG factors in business strategy and implement protocols for emerging ESG costs contact cecelia.fadipe@cfbusinesslinks.com. Cecelia is a strategic partner of the Sustainability Institute.

Cecelia Fadipe, director CFBL Consulting, is an economist, chartered global management accountant fellow of CIMA and cost consultant. CIMA is a signatory to the UN Global Compact. Being a part of the Global Compact is a voluntary commitment to upholding the initiative's ten principles, in the areas of human rights, labour, the environment and anti-corruption.

 

References

  • UN Global Compact www.unglobalcompact.org/

  • Financial Reporting Council www.frc.org/

  • Task force for climate related disclosure www.fsb-tcfd.org/

  • Sustainability Accounting Standards Board https://www.sasb.org/

  • GHG Conversion factors Gov.uk

  • Greenhouse Gas (GHG) www.ghgprotocol.org

  • Reuters www.reuters.com

  • Statistica www.statistica.com

  • Mckinsey www.mckinsey.com

 

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